"Beauty is in the Processing-Time of the Beholder"

Winkielman does make a rather valid point about how difficulty level of processing information can cause us to like or dislike something. There are some books that I cannot stand reading, not because of the content but because the typeface used in the book makes it extremely difficult to read; a case of sans-serif vs. serif type. Instructions for constructing bookcases, desks, or similar objects need to be easily processed whether they're just pictures or a combination of pictures and words, otherwise the person constructing the object becomes frustrated and dislikes it.